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"THE HEART OF THE MATTER"
a special program of the National Emergency Medicine Association (NEMA)

Week: 574.4

Guest: Brian Sanderoff, pharmacist, holistic practitioner
Topic: Eastern/Western medicine philosophical differences
Host/ Producer: Steve Girard

NEMA: Eastern medicine meets west...coming up...

SPOT: NEMA...the National Emergency Medicine Association...fights our worst health enemies - heart disease, stroke, trauma. Call 800-332-6362.

NEMA: When does something as old as acupuncture or herbal medicine get the moniker, 'alternative'? When it comes into conflict with the structure of today's American health system. Brian Sanderoff is a pharmacist who believes that alternative path can augment western medicine by focusing on prevention...keeping a body well...

SANDEROFF: Western medicine looks at the human body as a weak machine that needs the help of western medicine. Holistic has a different philosophy...the body is strong, it just needs to be in balance and then it can take care of itself. The things that bring us out of balance, unfortunately, are all the things we do in our western society: too much work, not enough play, lousy diet, not enough sleep...

NEMA: Sanderoff believes the pendulum of acceptance is swinging the alternate way....

SANDEROFF: The mainstream hospitals are starting to open up alternative clinics that offer meditation and therapeutic massage, and acupuncture and accupressure. And they're starting to realize that all of these traditions... 5 and 6 thousand years old...do have some validity.

NEMA: I'm Steve Girard at The Heart of the Matter.