"THE HEART OF THE MATTER"
a special program of the National Emergency Medicine Association (NEMA)


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Week: 580.1 

Guests: Lee Peeler, FTC spokesman 

Topic: FTC goes after "Joe Camel" 

Reporter: Aaron Cohen 

Host/Producer: Steve Girard 

NEMA: Health on the Hill...coming up... 

SPOT: For 15 years, the National Emergency Medicine Association has worked against stroke, heart disease and trauma. Join the effort, call 800-332-6362.

NEMA: The Federal Trade Commission wants an administrative law judge to toss out ad legend Joe Camel...Aaron Cohen has Health on the Hill...  

COHEN: America's most famous camel is now something of a fugitive, as the government agency which regulates advertising practices has charged R.J. Reynolds with luring children to smoke... here's Lee Peeler with the Federal Trade Commission...  

PEELER: Well, we're alleging that the cigarette campaign was unfair because it was, first, very appealing to underage smokers. Second, at least for the first 5 years after it was introduced, it had a substantial impact on underage smoking markets, and because of that, we're alleging that the campaign played a role in underage consumer's decision to smoke, or continue smoking...  

COHEN: The commission says Joe Camel has become as recognizable to kids as Mickey Mouse, and depiction's of him wearing shades at the beach and in bars has contributed to children picking camel's over other brands of cigarettes. Reynolds, of course, disputes that...saying Joe Camel is being used as a scapegoat by a society grappling with the health consequences of smoking. 

NEMA: Lawyers for the two sides could decide Joe's fate in about a year....I'm Steve Girard at The Heart of the Matter.

 

 

 

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