"THE HEART OF THE MATTER"
a special program of the National Emergency Medicine Association (NEMA)


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Week: 593.2 

Guest: Susan Braun, Susan G. Komen Breast Cancer Foundation 

Topic: Race for the Cure  

Host/Producer: Steve Girard 

NEMA: The Race for the Cure...coming up... 

SPOT: For 15 years, the National Emergency Medicine Association has worked against stroke, heart disease and trauma. Join the effort, call 800-332-6362.  

NEMA: The Susan G. Komen Breast Cancer Foundation has developed the Race for the Cure running series to raise awareness and money for research and programs. CEO Susan Braun says the 5K races are productive, but symbolic...  

BRAUN: So the idea was to bring people together to show, in a physical way, their commitment...and also, as a group. And it grew from being a singular race in the early years, to being larger and larger races in more and more cities and the series has actually grown to be the largest 5K series in the country.  

NEMA: And the goals are big... 

BRAUN: about 50 million dollars a year to be able to devote to these various components of our mission. In the years since the foundation has begun, in 15 years, we’ve raised a total now of just about 90 million dollars. And know that there is need in excess of these goals, and that’s the monetary component. But we also very much understand the race to be an excellent means of reaching out to parts of the community, to groups of people who might not other wise get through other mechanisms the message about breast cancer.  

NEMA: There are Race for the Cure 5K runs in many cities this weekend, find out if there’s one near you....800-635-5355. I’m Steve Girard at The Heart of the Matter.